High quality footfall counting business services? One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. See more info at shopper flow.
Likewise, places in the store that are doing well will also be properly registrated, allowing users to leverage them to drive as much sales as possible. The Link Sales Modul makes communication in-store easier. The software facilitates real-time dialogue with the frontline employees who run the store. Getting them the feedback needed to make their jobs easier, raise their performance, and boost the store’s bottom line. For those wanting a desktop build, The Link Sales Modul also offers a PC version of the software that performs the same function. Overall, the current realities of retail require daily monitoring and optimization. The Link Sales Modul is a tool that allows owners to gain an edge over the competition with its tracking capabilities.
We find out what’s the best placement for any promotion -or secondary placements as such. Measure Customer’s Attention: Which price poster works best -and what is the best placement to sell even more products. We do A-B testing in store and we use tools like Eye-Tracking to “see what shoppers see”. With our own software like Link Video Analytics and Link Places we go even deeper and help retailers with the “most impossible task” – and we love it. This is our passion! Consultancy on a broad basis is basically offered in Northern Europe. We do bigger projects out of the region.
Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information? Discover even more details on linkretail.com.
We are working with leading retailers and brand owners in the retail industry. We are operating in more than 25 countries within all kinds of optimization projects and processes. We provide retail footfall counting, shopper flow analysis, sales insights, shelf optimizations, wastage management and more, a few terabytes of video and POS data is being processed by our AI based analytics per second. Save 5000 bread yearly for just one store!