EMV payment services? Wondering what all the fuss is about with EMV-certified terminals? Since the liability shift both providers and businesses have scrambled to obtain compliant equipment. Designed to decrease fraud, the EMV terminal reads the unique, one-time code generated when a chip card is inserted. This is a distinct process that requires a separate slot for inserting a chip card compared to the component used for swiping magstripe cards.
EMV initially prevented fraudulent “card-present” transactions because the chip card, which encrypts the data and generates a unique transaction code for each purchase, was considered extremely difficult to duplicate. However, in 2018, crooks in Brazil were the first to figure out how to create valid EMV duplicates. See 3-D Secure.
Chip and PIN Definition. These transactions are often referred to as “Chip and PIN” because PIN entry is required to verify the customer is the genuine cardholder. This is a simplification since the EMV specifications include other cardholder verification methods as well.
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