Searching for a digital marketing agency in India offering paid ad campaigns (google ads, facebook, linkedin) ? We have excellent news for you! We will talk about the latest marketing methods in 2020 and also introduce you to one of the leading digital marketing agencies in Mumbai.
Whether it’s a name on a Starbucks cup or a shout out on a video message, people love knowing that their favorite brands recognize them and care about their experiences. This stands in stark contrast to the marketing tactics of old. Blanket ad campaigns and catchy jingles just don’t cut it anymore. Businesses no longer have control over the sales process. The customer holds all the cards. It’s now up to businesses to make buying from them as easy and enjoyable as possible. But personalization is taking on a whole new meaning thanks to marketing automation and other technologies. For example, email personalization will soon go far beyond simply auto-filling a recipient’s first name in the subject line. Contacts will be segmented automatically based on new parameters, like search history and off-site activity. Emails will be sent based on a customer’s data profile, not simply because of time zones and rough guesses about email open rates at certain times of the day. All in all, personalization will be the #1 tool for conversion rate optimization across every marketing channel.
Successful social media campaign begins with an audit to determine the social landscape. How prominent is our presence in social media. What is our competitor working upon. The latest industry trends. Where do the opportunities lie? Alongside profiling your audience and determining how they behave. This is used to develop an sounding social media strategy to deliver results. Cause posting on social media is an easy task but getting the results requires stream-lining of multiple activities. Determine and set the optimal path to reach your potential audience targeting the what, when, where growing your fan base steadily by engaging them and converting them into potential leads. See more details at Top Digital Marketing Companies In India.
Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”
Go Lead Digital is a full-service digital marketing agency based in Mumbai, India. From generating a concept or an idea to transform the same into a solid design and develop it logically. We garnish it all with the flavours of uniqueness, perfection and current trend. Indeed all this is done keeping simplicity in mind. We do understand the value of time but we equally value the quality of the work delivered. Our creative process begins with our clients and ends with our client. Source: https://www.goleaddigital.com/.