Frustrated abou a specific company customer support? Looking minutes on a utility bill to find a customer support phone number? Here is something to help you. What are the best support departments of Fortune 500 companies ? How can you reach them ? Of the national grocery store chains in the U.S., Publix time and again ranks high on the list for customer satisfaction. From convenience of hours to fast checkout, Publix out-paces most other companies, making it a strong force in the food industry. Sony Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan that specializes in electronics, game, entertainment, and even financial services. The wide range of products and services offered by the company clearly satisfy the consumers which is why Sony got a 35.4% excellent rating in customer service, according to MSN Money survey.
Whether they’re for-profits or nonprofits, hospitals today have got to keep their clients (aka patients) happy, in order to keep their doors open, in a highly competitive climate. Revered for its high standards in research, the Mayo Clinic is also known for treating patients like people and putting compassion ahead of the bottom line. Laurie Richards, who teaches customer service courses, gives the Clinic five stars for helpful personal service at every level—and she would know, her father was a patient there, off and on, for two years. “Any time we asked an employee where something was, (Mayo consists of a maze of tunnels and walkways covering several blocks) the employee, be it a nurse, phlebotomist, or a candy striper, would walk us directly to the place—whether it was a coffee shop or the labs. And never a complaint, sigh of frustration, or lack of a smile,” she recalls. “Our entire experience was filled with wonderful customer service, surrounding a terrible health experience,” she explains.
Great interactions begin with knowing your customers wants and needs. Customers love personalization. Get to know your customers, remember their names and previous conversations. If needed, make a note of what was discussed previously so you can refer to it the next time you meet. When Starbucks launched a new campaign focusing on improving relationships between their staff and customers, each person who introduced themselves by name received a free latte. In total, more than 350,000 free drinks were given away.
Many customer support reps are judged based on the number of emails they answer and close. This approach, that speed matters more than quality, can lower the quality and the incentive to deliver a great service. Research shows that customers prefer quality over speed. The best in class companies all scored highly in their replies. A high quality answer is always better than a low quality answer, even if the high quality response takes a little longer to compose. Another key finding from the study found that the best in class companies are not limited to one country. In fact, when we look at all countries that were included in the benchmark report, Scandinavian countries performed the best! (Tweet this!)
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