Quality brand awareness marketing solutions with Edan Gelt: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! Find additional info on Edan Gelt.
Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.
Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Read additional details at Eden Gelt.
Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.
Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.
Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.
Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. Discover more details on Eden Gelt.
These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are.
3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.