Looking for Tips for product design & development ? Very few products offer something that is wholly new and totally revolutionary — whatever their marketing copy might say. The reality is that most new inventions and products are improvements to an already existing method. For anyone to be interested in your product, it has to be innovative, and it has to be innovative in a way that will connect with consumers. You’ve got to have an angle.
Entrepreneur Brian Dean recommends to Business.com that product developers apply the skyscraper technique. Dean advises entrepreneurs to evaluate their competitors and identify their best products. Then go back to your product and see how you can make it better than theirs. Does it do something extra? Does it fill more needs than your competitor’s product can? If not, keep working at it. To release a product someone else is already selling and marketing well is a never-ending, uphill battle. You have to improve on that idea and offer consumers not only another option, but a better option. Don’t stick to the status quo. Instead, remember the sky is the limit. See more details on Launching a product.
Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines
Start-Up advice of the day : Pick a good name: “Good” can be a subjective qualifier, so you should try making your decision based on what your target audience would enjoy. Serve your customer, not yourself: While you should rightfully feel ownership of your startup, remember that ultimately it’s there to serve your customer and not you—vanity projects won’t last long. Keep the customer in mind with every decision you make, and you’ll build a product or service they can get excited about. Source: https://www.petermanfirm.com/.