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A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to your business. Rather than lumping your service pages onto one location page, adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service, you’re opening up the door to potential rankings for each location page. Free backlink generators?

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To some extent, Tumblr feels a bit like a halfway house between WordPress and Twitter. It offers more scope than the latter, but tends to favour rather more succinct output than the former. Decent mobile apps make it easy to submit content to a Tumblr blog from anywhere, though, and it’s reasonably easy to customise your theme to make it your own.

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