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So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered. If you looked at the list above and said, “But none of those apply to my products or brand”, you’re likely correct. Using hashtags is one thing, using the right tags is a completely different thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however they will not lead to increased long-term engagement, new interested followers, and most importantly, sales.
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend. For a few more details click here now and get Instagram followers.
With a long-term partnership, a brand can build stronger affinity with the influencer’s audience. With regular collaborations, the audience will soon start to build trust in your brand, just as they have with the influencer. So it’s important to not only find the right influencer to partner with, but to also build a collaboration project that resonates with their audience if you want to gain more followers from your influencer marketing efforts. Check out how fashion micro-influencer Danielle Ward of @littlefashbird regularly partners with clothing brand Warehouse. Her long-standing partnership with the brand means that her followers are more welcome to seeing and engaging with her partnership posts.
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!