Looking for a digital marketing agency in Canada offering smart search engine optimization (seo) ? We have awesome news for you! We will discuss about the latest marketing methods in 2019 and also introduce you to one of the leading digital marketing agencies in Canada.
Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers. Take Bank of America, for example: Omnichannel Marketing for digital marketing trends 2019 With the free BofA smartphone app, customers can do all their banking on the go. The virtual assistant “Erica” can even answer customer questions and help customers make financial decisions. Bank of America serves up helpful content to existing customers through email, their app, and their website. They also send new product offerings through direct mail and through their app. Omnichannel isn’t just important for generating new business. It’s a necessary strategy for building a positive customer experience that increases your customer retention rates. According to the Aberdeen Group, companies with a strong omnichannel marketing strategy have seen a 9.5% year-on-year increase in their annual revenue and retained an average of 89% of their customers.
We’ve been banging the ‘Actionable Analytics’ drum for nearly 10 years now since we believe in the power of data-driven marketing based on digital analytics and customer research. It’s why we’re called Smart Insights! Systems such as Google Analytics and Adobe Analytics are relatively static in terms of reports and functionality. For me, the main trend here is using softer measures to get customer feedback. For example, I’ve been taking a look at some really interesting case studies from Vision Critical (Disclosure: A Content Marketing Partner of Smart Insights) which show how savvy brands are using customer communities to feed back. Another trend here is the adoption of dashboard reporting and analysis systems. At Smart Insights, we have adopted Google’s Data Studio (since it came out of Beta) for our monthly and weekly trading reports alongside the Google Sheets Add-In for the Google Analytics API, which we use for pulling the data through for our RACE digital marketing dashboard.
And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos), turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.
EasySeo caters to clients who require an intensive, full-service approach to search engine marketing. We have more than 13 years of experience in executing Search Engine Optimization, Pay Per Click and Affiliate Marketing campaigns for our clients. Discover more details at https://www.adpollock.net/. Inventive Web Track works in the line of business success through customer satisfaction because we believe that happy customers can take us towards the path of success. We believe in maintaining endearing relations with Our Clientss and customers through delivery of top-most quality projects on time.“A business can achieve success through happy clients” is Inventive Web Track’s paramount motto and also the vision.