Watch purchasing guides

A little history of watches and a few tips for buying the perfect watch. LUC XPS 1860 Officer Royal Arms of England 40mm 18k white gold case, black alligator leather strap. Beneath its demure Swiss dial, Chopard’s new special edition LUC XPS has a supremely English core. Created to commemorate the new flagship boutique on New Bond Street, London, it features a hinged case back covering engraved with a Richard I lion motif, which swings open to reveal an ultra-thin movement powered by a 22k gold micro-rotor. The 40mm watch comes in 18k white gold with a dial decorated with hand-guilloché detailing, contributing to the receipt of its Poinçon de Genève hallmark, a rubber-stamping of horological excellence. Only available in the UK and limited to eight pieces, you’ll need to mount your own crusade to get your hands on one.

Let’s move on to the under 1000 USD category. With its big cushion case, knobby bezel and simple dial, the SRP777 is a faithful homage to the original Seiko 6309 “Turtle” from the 1970s and ’80s. But unlike the Turtle, the new watch is water resistant up to 200 meters (the old one was only rated for 150) and has an automatic movement with hand-winding capabilities. It’s a fantastic option for those who want the look of a vintage diver, but the capabilities and reliability of a modern watch. Want a new mechanical chronograph under $500? The Seagull 1963 is pretty much your only option. That’s no concession, though. It uses a hand-wound mechanical movement made by Tianjin Seagull Watch Co. (one of China’s best movement manufacturers), housed in a compact and authentically sized 38mm stainless steel case. When Citizen launched its mind-blowingly thin (less than 3mm) Eco-Drive One in 2016, it captivated watch enthusiasts, but with a price tag over $2,000, it was steeply priced. At under $500, and with a still crazy-thin case thickness of 4.7mm, the Stiletto is a fantastic compromise, given its sleek proportions and classy guilloche dial. Of course, that solar-powered quartz movement is also a gem, making battery changes a thing of the past.

Certina, founded in Grenchen, Switzerland in 1888, has always been a rather low-key brand. You may not know, but they were innovators in shock protection and water resistance, which is nearly weapons-grade on this watch. The rotating ceramic diving bezel on this 41mm beauty, usually a hallmark of much more expensive pieces, is scratch resistant and nearly indestructible, and the handsome strap features a deployment clasp. Shinola watches, assembled in Detroit, have sparked a renaissance in the Motor City and for American watch brands in general. One of their latest editions of their most popular design, the Runwell, is a subtle version of what can be a busy style. This is destined to become a classic design that will no doubt age well with it’s stainless steel case and durable leather strap. With a clean ivory-colored face and luminous hands, wearing this watch makes a statement that you value good design, but don’t need an overly expensive timepiece to speak for you.

WatchNerd aims to be the world’s go-to-source for watch enthusiasts to discover their perfect watch. Developed by watch lovers for watch lovers, it provides a smart, simple, and fun way to research the right watch for you. The team behind WatchNerd combines their passion for mechanical watches with their technological expertise, developing data-based solutions to give their community the confidence they need and deserve in a decision this significant. Their algorithm and data-driven approach allows them to proudly give unbiased advice, so users can find the watch that speaks to them, fully knowing all the most important information. Read extra info about Watch Enthusiasts Blog.