SEO rules and best practices change every year so here are some SEO advices for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”
The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
WordPress SEO tip : Before we move on to the next section, I would like to mention a few things about the images and videos you’ll use in your content to reinforce your SEO. To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more. Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content – their original purpose.
Although Google’s algorithms are getting better and better, it still needs content in the form of text to determine the relevance of web pages to a search query. Google has made enormous improvements in the analysis of textual content in recent years and uses the latest technology with Rankbrain to better understand content. This leap in quality is going to continue in 2019 as the system learns on its own. Your goal should, therefore, continue to be to offer the best content on your “topic” on the web. Practical tip: Check your texts continuously and make sure they remain unique and offer added value. Word counter analyses can support you in the analysis and writing of texts. These show you which terms your text should contain so that it becomes as relevant as possible in relation to a search term. Make sure you do not stuff keywords in your texts – we still see a lot of websites that do this.
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