Digital transformation

Oversight of IT outsourcer? Sales managers, do you micro-manage your sales teams from details in the CRM? If salespeople sense that entering all their leads and all the data points they know about every customer and deal in the CRM will bring down waves of criticism and micro-management FAR beyond what they would deal with just tracking their prospects in an old-school manual way (even including getting into trouble for not using the CRM!)… again – they will act in their own best interests. In this case, sadly, that self-interest will be completely opposite company-interest.

If your IT leaders have good solutions in place covering these “threat vectors”, and have a way to know that protections are functioning correctly, they are covering the basics, and you should at least be able to sleep at night. On the other hand, the absence/failure of any one of the line items listed above can open your organization to risk. If any of these protections need to be installed or upgraded, or if you’d like an outside perspective on any unique risks to which your organization may be exposed, please contact us to explore how our experts can offer a deeper analysis. Explore extra details at utilizing data.

A thing every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. Further, it is incumbent upon CEOs to learn more about cybersecurity to ensure their company is taking appropriate actions to secure their most valuable information assets. This does not mean that every CEO needs to become a Certified Information System Security Professional (CISSP). Rather, CEOs should increase their knowledge of core cybersecurity concepts and leverage their own leadership skills to conceptualize and manage risk in strategic terms, understanding the business impact of risk.

Every business should aim to have an IT consultant! IT consulting offers multiple benefits to both small and large organizations. Businesses benefit from their wealth of expertise and experience in handling technical tasks. Unfortunately, many business owners wait until they experience a crisis to hire experts. Such an approach may lead to irreversible damage, especially in the case of a security breach. The best approach is to hire consultants regularly to ensure that a business has the best systems in place. Find more details at digital transformation.

Innovation Vista’s unique methodology for all engagements relating to strategic change, transformation and transition starts with a key step: we BUILD TRUST FIRST. We believe not only that it leads to success; we believe something like it is absolutely required for projects like these to succeed! Gartner reports that 75% of Digital Transformation initiatives will fail, highlighting particularly higher risks when these are seen as “IT Projects”. That is a daunting estimate, but one based on real facts and track records. ..and one we believe is based on human nature.

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. Discover even more details at Innovation Vista.