Let’s begin with a small history of bobbleheads. Writer Nikolai Gogol first referenced bobblehead dolls in 1842 in the Russian short story “The Overcoat.” He described the main character, Akaky, as having a neck, which was, “like the neck of plaster cats which wag their heads.” Popularity was growing for bobbleheads in not just sports. The Beatles bobblehead set was made and became one of the most famous and rarest of all time. It is still a valuable collectible today.
How are bobbleheads made? There are all types of bobble heads and they’re made from several types of materials. Generally, the most common bobble heads are made from resin and plastic. There are also ceramic and wooden bobble heads, but they are in the minority of the products currently produced. The resin bobble head dolls are solid and generally allow for greater details and finer contouring of the body. Plastic bobble heads are cast from a mold, but not all plastic bobbing heads are the same. Some styles rely purely on the mold as the entire product with the appropriate paint colors added. Our most popular bobble heads use a plastic inner shell that are not solid and are covered with felt cloth. The felt adds a layer of detail, a layer of feeling, and an additional layer of strength to the bobble head. With our bobble head animals, you’ll find that the eyes are made of plastic and some vary from completely solid colors to an eye complete with color and pupil.
The bobble head doll seemed to be deemed a 20th century relic by the turn of the century, but Major League Baseball again brought back the bobble head doll from pop culture oblivion. The San Francisco Giants presented the Willie Mays bobble head doll on May 9, 1999 to 20,000 visitors to their ballpark celebrating the 40th anniversary of Candlestick Park, which was the last year of the Giants playing at that stadium by the bay. That ushered in a whole new era of bobble head madness. Baseball teams throughout the United States began to offer the bobble head doll as a promotional item for their fans and bobble head dolls were one of the most popular and eagerly sold items in the early days of eBay along with Pez.
In 1960, Major League Baseball decided to give away a series of papier-mache bobblehead dolls for each team with the same cherubic face and imported from Japan. That same year World Series was held and first bobblehead dollswere made specifically for players but they still had the same faces. The players that had bobbleheads made for them were Roberto Clemente, Mickey Mantle, Roger Maris, and Willie Mays. Beside of players, teams made and gave away as souvenirs bobblehead dolls in the shape of their team mascots. When material of making bobblehead dolls was changed from papier-mache to ceramic they were made in likeness of players of other sports too and of cartoon characters. The Beatles bobblehead set, which was made in the next decade is still a very valuable collectable. In time production and interest for bobblehead dolls again waned and by 1970s it almost disappeared completely.
Alexander Malcolm would become one of the largest bobblehead sellers and a key figure in the history of bobbleheads, producing 48-49 million of these sentimental nodding heads. But he did not know it at the time when he sat down at a business meeting with the San Franciscio Giants during the 1990s. He was just hoping to sell some sort of promotional item for them. When Malcolm asked what they were looking for, The San Francisco Giants replied, “bobbleheads”. Malcolm agreed to provide thousands of Willie Mays bobbleheads to the professional baseball organization to be passed out to their fans for free. Malcolm went to work, but did not know he could get away with using the traditional cartoonish boy bobblehead. Instead, he made a much more real version of Mays (although Mays would disagree). So, on May 9, 1999, to celebrate the anniversary of Candlestick Park, the last year the Giants would play at this stadium by the bay, 20,000 visitors each received the Willie Mays bobblehead. It was a success! The crowd loved the semi-life-like yet cartoonish novelty item. That one game made way for the bobblehead era revival. The next year, eight Major League Baseball teams had bobblehead giveaways. And Malcolm’s small business in the 1990s flourished into the global enterprise it is today.
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