Excellent swimwear trends in summer right now? Attention shoppers: Amazon’s Prime Day 2021 is finally here. For the next two glorious days, the mega-retailer is slashing the price of just about everything imaginable—yes, even including bestselling swimsuits like Speedo one-piece bathing suits for 50 percent off, the Amazon bathing suit for $30, and the bestselling high-waisted bikini set on sale for nearly 60 percent off. Honestly, this summer sale couldn’t have come at a better time, and all of the beach/poolwear below is trendier than ever now that we’re entering hot girl summer. Considering most of your plans from last summer likely got postponed to this summer, chances are that you’re planning a beach trip, pool day, or maybe even a beach wedding. And, since it’s been a minute since most of us have worn a bathing suit, we could all stand to pick up a few new styles.
Sabharwal launched Giejo in 2012 to fill a void for cool, mix-and-match swimsuits that weren’t too expensive or too skimpy—“swimsuits I could wear in front of my boyfriend’s parents,” as she puts it—but they’re also sustainably produced. She uses only vintage and reclaimed swim fabrics that she personally hand-sources from warehouses in the Tri-State area, which also happen to be much softer than today’s brand-new swim materials. Instead of working on a collection six months in advance, she hits the warehouse a month or two before market begins and digs for inspiration—literally. “Each collection just depends on what fabrics I find,” she tells Vogue.com. “I never know what I’m going to get!”
Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. See even more details on swimsuit cover up for women over 50.
If you’re anything like us, you’ve got a drawer filled with favorite swimwear from seasons past, ranging anywhere from tie-dyed tops to color blocked bottoms. Well, get this: Those patterned pieces can play a major part in helping you stand out from the crowd this season…in a whole new way. Instead of wearing one straight-from-the-store bikini, we’re all about mixing and matching different tops and bottoms to create a unique-to-you look. Not super confident in your print-pairing? Create a cool connection by choosing a common color way or motif. For example, the micro-print on a Basta Surf top is the perfect pint-size match for bold sea foam green stripes from Target. Tropical florals in varying colors from Pret-a-Surf and Rosa Swim show how to double up on one design, as do spotty separates from Guess and BCA. Of course, we wouldn’t expect you to take our word for it—click through to see our favorite 10 bikini pairings for yourself!
Dissatisfied with the lackluster swimwear options at her price point, fashion publicist Gabby Sabharwal took the initiative and created her own line of wallet-friendly, chic suits. With six mix-and-match styles, her collection may be small in size, but scores big on the style scale. Where do you see your line going? What’s next? I love one-pieces. There’s something about them that looks so chic. I’m hoping to do something really creative and different with a one-piece as well as a few more transitional cover-ups. I’m also going to experiment with creating my own prints and layering fabrics. Discover more info at swimsuits for women unknown brands.