Behavioural Capitalism is a model of capitalism in which human behaviour becomes the central factor for the production and provision of goods and services. Technology more than ever means power and this special influence through the smart world, can be found today in the western world astonishingly bundled with a few companies, which naturally have little interest in explaining the risks of their activity too publicly, because they primarily see the opportunities of their actions and not the dangers. Who will blame them? How many people really understand their business models? Didn’t they seem to come out of nowhere, these billion-dollar companies that are now indispensable?
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Not that one did not always want to know as much as possible, but only with the aforementioned technological development did the problem of the difficult acquisition of behavioral data disappear into thin air within a very short time. It is therefore hardly surprising at what speed large technology companies such as Amazon, Facebook or Google emerged and began to collect data, use behaviour according to capitalist methods and embed people bit by bit. Algorithms and automation made possible what humans would not have been able to do. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. More info at Behavioral Capitalism.
Today, behaviour is also a central production factor for classical and Financial Capitalism and complements labour, land and capital. This behaviour is then used directly as merchandise or processed into satisfaction and/or forecast products in a production process.
Behavioural Capitalismhas therefore becomefirmly established, but without being perceived as such. State-of-the-art technology enables a never-before-seen embedding that can penetrate into the most intimate areas of the individual. A development that requires closer scrutiny and must not continueto take place in the shadows, for an unleashed Behavioural Capitalismwould be an even stronger force than Financial Capitalism ever was. He would be a means of domination. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society assumes that the world is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Dealing with technological progress (e.g. digitization, biotechnology, human optimization). Few of the world’s most urgent problems : Gender Inequality: Due to gender inequality, education and economic opportunity are inaccessible to many women of all backgrounds. About 150 countries have laws that discriminate against women’s rights. Underrepresented in governmental bodies, women only hold an average of 23 percent in parliamentary seats. A number of worrying world statistics seem to point to a severe need for humanitarian support in Sub-Saharan Africa. This region has the most child deaths and persons living with HIV in the world, the most extreme rates of child stunting, the highest number of road traffic deaths and the lowest numeracy and literacy rates. Its population is also the fastest growing, which means more and more people are affected by these issues every day. Some of the widest gaps between rich and poor individuals as well as men and women can also be found in Sub-Saharan Africa.