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Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there? Don’t fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, read on to learn how to design a logo. Find additional details at logo animation. People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens. A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
Shapes with interesting gradients or textures can be used to push your design to the next level. Here, FX Technology Co. have used a blue to yellow gradient to achieve a really sleek look. They’ve used a laptop icon inside the circle, but this could easily be changed to a bunch of flowers, a wine glass, or a stack of weights depending on your business. Boy, wouldn’t this logo look great on a coffee cup! When designing your logo try make sure you think about its intended uses – are you looking to use it on a uniform, or will it just be for your website design? You can use a Mock Up Generator to see how your logo will look in situ.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service.
Some people can get carried away with discussions of proportion and symmetry (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some important lessons here. Consider the new Twitter logo as an example: Here circles aren’t used to convince you of some strange cosmic tale that makes no sense, they’re simply used as a guide to create a well balanced logo with consistent curves and arcs. Despite the fact that the bite seems to violate the symmetry of the Apple logo above, if we dig deeper we can see that there was still a lot of through put into proportion and symmetry here. Read more info at https://www.intromaker.net/.