The climb of a blockchain in logistics consultant : Mary Ann Holder: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Read more details at Mary Ann Holder.
MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Harness the power of AI with NEO 3 on the One Network Platform while fully leveraging your existing systems. Digital transformation shouldn’t mean high-risk “rip and replace” implementations. Our platform works with what you have, to deliver what you need… a platform for future innovation and sustained growth. ONE’s unique “Tunable System of Control” coordinates business processes across multiple parties and systems, leveraging new technology while empowering legacy systems to deliver optimal results fast. The Software Developer Kit lets you easily adapt and extend existing modules or create new ones to tailor solutions to exactly fit your business needs.
At its core, blockchain is really a decentralized form of a multiparty network. Modern multiparty networks have been around for a while and have already solved many of the problems that have inhibited blockchain’s adoption. Today, a multiparty network is often used to orchestrate a blockchain network, and thus overcome the limitations of blockchain while enjoying its benefits. Permissioned blockchains attempt to solve this with an access-by-permission-only model as did another “micro-communities” approach that only allowed those parties involved in a particular transaction to have access to a particular blockchain. Operating as an “orchestrator”, the network writes sliced and hashed intersections of multiparty data to blockchain networks like Ethereum and Hyperledger Fabric. Once done, all parties can read the verified record on the blockchain, but only the ones they are party to.
Mary Ann Holder talking about One Network’s Intelligent Control Tower: The Supply Chain Control Tower Value Matrix 2020 from Nucleus Research, provides a snapshot of the market based on how vendors are delivering value to customers through the usability and functionality of their software. Fill out the form on the right to download your complimentary copy of the Control Towers Value Matrix for 2020, and learn what control towers are, how they are transforming supply chains, and what they can do to boost visibility, efficiency and automation in your supply chain. Read even more info on https://facebook.com/131656603881479/posts/how-to-encourage-teams-to-share-creative-marketing-ideas-16-expert-tips-httpsbit/1181381932242269/.
One Network Enterprises, a global provider of secure, multi-party business networks that enable autonomous supply chain management, announced that Nucleus Research, a global provider of investigative, case-based technology research and advisory services, has positioned One Network as a leader in its 2019 Technology Inventory Optimization Value Matrix for the second consecutive year. One Network’s Real Time Value Network™ (RTVN) was acknowledged for delivering a suite of application modules that allow customers to answer their end-to-end supply chain needs, including supply planning, demand planning, sales and operations planning, global logistics management, outbound fulfillment, and inbound logistics management. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
One Network Enterprises, the global provider of multi-party digital network platform and services, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned the Company as a Leader in its Magic Quadrant for Multienterprise Supply Chain Business Networks report. According to the report, “Multienterprise supply chain business networks support a community of trading partners — of any tier and type within a network — that need to coordinate and execute supply chain processes across multiple enterprises.”