Affiliate marketing tips? According to ComScore, mobile-only internet users exceed desktop-only internet users. Furthermore, as per Hootsuite’s 2020 Q2 updated report, 76% of internet users have stated they have significantly increased their mobile internet usage since January 2020, compared to 45% for laptop computer usages and 32% for desktop computers. This would be even more prevalent while many people are at home in isolation. Having a mobile responsive site is also crucial for Google’s ranking algorithms for advertisers and publishers alike. Usability and speed are becoming more and more important, so for affiliate marketers to stay ahead of the game they will need to ensure their website performs spectacularly, both on desktop and across all mobile platforms. Google launched its mobile-first algorithm last year, really highlighting the importance of the platform and having this mentality.
With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”
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Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
Local SEO and affiliate marketing advices : By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day. Discover additional information on affiliate software.